I help entrepreneurs and executives with established businesses, spending at least $20k/mo on ads optimize the only metrics that matter...Customer Acquisition Cost and Lifetime Value

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Keenan has a world-class mind. His leadership and insight were impactful to our geometric growth. If you have the opportunity to work with Keenan, I highly suggest you do so.
Tony Robbins
#1 Life and Business Strategist

predictable growth is possible.

Hey Leader,

I know you're working really hard in your business, pouring in cash to get customers, but...

  • It’s hard to tell if the time, money, and effort you’re putting in are really helping.
  • You’re feeling stressed because it seems like you’re spending more but not making more money.
  • You stare at your financial reports, but it’s still tricky to figure out if you’re earning or losing money on customer acquisition.
  • You’ve got lots of numbers, but they don’t make things clear. You need numbers that really show you what’s going on.
  • Your team wants a bigger budget, but you’re not sure if it’s safe to give them more.
  • You dream of raising capital or exiting one day, but you don’t know the important numbers that investors need.
  • Do you wish someone could show you the best way to spend money on ads and make your customers buy more and stay longer?

If this sounds like you… I’m here to help.

Just Imagine

  • Adjusting your marketing spend with precision, knowing each dollar is optimally used for growth.

  • Cutting out hours of ineffective work, focusing only on strategies that deliver results, giving you more freedom to work on your business, not in it

  • Making strategic marketing decisions with ease and confidence, free from the anxiety of uncertainty.

  • Celebrating consistent upticks in sales as your optimized strategies take effect.

  • Feeling the satisfaction of having a predictable and steady stream of revenue flowing into your business.

  • Knowing just what to do to make your customers buy more from you and keep coming back.

  • Your team empowered by the data and never overwhelmed!

keenan shaw

My name is Keenan Shaw.

I’ve spent the last decade being mentored by powerhouses in marketing, sales, and leadership. One lesson stands out among the rest — You can’t manage what you don’t measure. I’ve spent years and over $1 million in martech and data analytics tools to find the metrics that matter. 

Once I Finally Understood the Magic of
CAC Optimization, I was able to:

  • Scale my ad budget from 5 to 7 Figures a month

  • Test new strategies to prove out what’s working and what’s not

  • Cut Wasteful Spending by 50% 

  • Achieve geometric growth  20% Growth year over year for 5 years in a row

But I know what it’s like to fly blind…

Basing my decisions on misguided assumptions…

As someone who has been a professional marketer, high-level executive, and entrepreneur, I know first hand how important knowing the true impact of your customer acquisition efforts are…

The good news is I understand your frustrations. I know where you’re stuck, and I know exactly how to help you move forward…

Before I figured out the metrics that really mattered, I was chasing vanity metrics, thinking they were moving the needle…

Impressions, clicks, brand lift…all nice. 

Unlocking the metrics that matter became my mission…


Keenan Shaw flying on a private jet

Proven Track Record with Small Businesses and Big Brands

Proven Track Record with Small Businesses and Big Brands

Raise Your Average!

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Join our weekly newsletter to learn everything I know about customer acquisition and experience optimization.